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The term ‘pharma’ is an oft-used abbreviation for the pharmaceutical industry, pharmaceutical companies or pharmacology in general. On the internet, pharma is most typically used to describe one of two types of website: branded or non-branded community-based sites that offer guidance, support and information on various health conditions and treatments. The key difference between branded and non-branded pharma websites is that the former advertises, endorses or provides informati… Continue

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